{"id":32,"date":"2011-01-24T18:00:22","date_gmt":"2011-01-24T23:00:22","guid":{"rendered":"http:\/\/www.digitalundercurrents.com\/blog\/?p=32"},"modified":"2011-01-24T13:19:09","modified_gmt":"2011-01-24T18:19:09","slug":"aol-profits-on-ignorance","status":"publish","type":"post","link":"http:\/\/www.digitalundercurrents.com\/blog\/?p=32","title":{"rendered":"AOL Profits On Ignorance"},"content":{"rendered":"<p>Apparently, something like <a href=\"http:\/\/www.huffingtonpost.com\/2011\/01\/21\/aols-dirty-little-secret-_n_812307.html?ir=Business\">60% of AOL&#8217;s profits are coming from customer ignorance<\/a>. About 80% of their income is from subscription fees, and 75% of those subscribers have cable or other broadband connections &#8211; meaning, essentially, they&#8217;re paying AOL for nothing but an @aol.com email address and a backup dialup account, presuming their computer has a modem.<\/p>\n<p>That&#8217;s an interesting business model. But I don&#8217;t think it&#8217;s all that unusual &#8211; I can&#8217;t tell you how many times I&#8217;ve heard of things like maintenance or support contracts being paid for years after the specified hardware or software was taken out of service. If you&#8217;re in charge of that sort of thing at your business, it might be smart to take an audit of everything that&#8217;s still being billed and make sure that it&#8217;s still relevant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apparently, something like 60% of AOL&#8217;s profits are coming from customer ignorance. About 80% of their income is from subscription fees, and 75% of those subscribers have cable or other broadband connections &#8211; meaning, essentially, they&#8217;re paying AOL for nothing but an @aol.com email address and a backup dialup account, presuming their computer has a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-32","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/32","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=32"}],"version-history":[{"count":0,"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/32\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=32"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=32"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.digitalundercurrents.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=32"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}